“This paper reveals the importance of a local entrepreneurial university in interfacing competitive advantages, by assuming the condition of most influent and dynamic engine of regional development. The strategic diagnosis provides the identification of a dominant quadrant in the TOWS matrix application to the Beira Interior region, which is dominated by Mini-Maxi strategies. For improving the competitive positioning of that region, the transition from the dominant quadrant (Mini-Maxi) to the most desirable quadrant (Maxi-Maxi) is also proposed. In this sense, the University assumes a fundamental role in the design and in the promotion of the proposed set of strategic actions, which should be implemented in two critical areas: traditional activities and tourism; and entrepreneurship and innovation. In terms of future research, the same analytical tool could be applied to other regions with a similar competitive profile, in order to obtain comparative analyses and to better calibrate the TOWS Matrix.”
Ferreira, João;
Ferreira, João;
Leitão, João;
Raposo, Mário.
Keywords: Entrepreneurship; Regional Development; Strategy.
Date: 2006-10-10
URL: http://d.repec.org/n?u=RePEc:pra:mprapa:486&r=edu
(resumo de “paper”, disponível no sítio referenciado)
(resumo de “paper”, disponível no sítio referenciado)
Sem comentários:
Enviar um comentário